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Many years ago, in his full professional
maturity, Ivan Bruschi gave life to that intuition that he had always
kept inside, that of making an alliance between his love for antiques,
and the town of Arezzo. The Antique Fair was born in 1968. It was
first exhibition of its kind in Italy and today it is still one of
the biggest that takes place on a regular monthly basis. It is a very
important appointment for all antique lovers, and has strong economic,
social and cultural implication for the historic centre of Arezzo.
In this period Bruschi was taking a huge risk due to population migrationfrom
the historic centre of the ancient Gibelline town to more prosperous
area at the bottom of the valley.
It was probably the transfer of the Herbs market from the beautiful
medioeval Piazza Grande to that gave Bruschi the opportunity
to intervene. The idea of the Antiques Fair, inspired by a trip to
Londons Portobello market, proved the most effective solution
in reviving Arezzo despite the various difficulties. Due to his reputed
professionalism in the Antiques field, this fair became reality, filling
the physical and existential void left behind after the century old
herb market moved from the square.
Encouraged by the Antique Fairs rising success, Bruschi also
promoted a series of events that caught the attention of the Italian
and international public thus winning this markets classification
as being the best in Italy. The achievements of this fair convinced
Bruschi to transform the antique business into a significant activity
for the entire area from an economic point of view.
Therefore, he become the promoter of very important exhibitions organized
in different areas of the province, among which include the National
Antique Furniture Exhibition in Cortona, still one of the most important
exhibitions today.
Such enthusiasm for these initiatives is rooted in his family background.which
was characterized by a strong passion for antiques and art objects.
His father Pietro and his eldest brother, were both merchants of ancient
furniture.
The youngest of six children, Ivan Bruschi was born in Castiglion
Fibocchi in 1920. During his University years he met the famous art
critic Roberto Longhi, and this friendship gave him a more mature
cultural and aesthetic vision of Art.
His first steps as an antiques dealer were taken alongside his
brother in the art Gallery that he owned in Florence.
His mothers death in 1956, followed by his fathers ten
years later, had a huge impact on his life. He came back to live in
Arezzo with his sister Dina in the old Captains People Palace,
which had been owned by the family since the beginning of of the 1900
hundreds although in good part severly damaged by the tragic ally
bombing in December 1943.
At the beginning of the 1960s Bruschi, who was very fond of
this house in his youth, started the restoration of the old Palace,
bringing it out of its debts and back to life. The ancient house -
the Palazzetto, as Bruschi used to call it - became
the place of cultural meetings, and events where the Fiera Antiquas
was held . It was also his loved refuge.
In those years Bruschi gave life to the Casa Museo, proudly
showing his guests around it as he felt it reflected his identification.
It immediately became an exclusive, suggestive place, a wonderland,
where his cultural conception of antiques found a significant and
strong expression.
Definitively matured his choice to stay in Arezzo, in 1958 Bruschi
opened his antique shop in the premises of the actual Gallery in Piazza
San Francesco, where he started up his activity selling Villa Terrosi
Vagnolis furniture at Cetona. In a very short space of time,
the Bruschi gallery became a famous place, hosting international guests.
It soon became the beating heart of the Fiera Antiquaria.
These were the successful years during which Bruschi was helped by
Mrs. Carla, his untiring secretary. This was a period
full of engagements and journeys to discover new cultures. His lifetime
dreams became real. The fair made the city of Arezzo famous, being
visited by important personalities from the world of politics, business,
etc.. Antique dealing slowly became an important voice in Arezzos
economic activities and gave life to the ancient staples of the historic
centre that was opened once again to activities and artisans.
There still remained his last goal. Approaching the end of his life,
and suffering poor health over a long period of time, Bruschi gave
his will in a public testament. In it, he constituted the Foundation
Ivan Bruschi, as the heir to his own fortune, with the aim of continuing
his activity. In this same act he definitively decreed the collaboration
pact protracted in his life with the city bank, the Banca Etruria,
giving them perpetual administration of this foundation.
Ivan Bruschi died in December 1996 in the high floor of the Captain
Peoples Palace. The foundation has restored this palace and
its treasures, and opened it to the public thanks to economic efforts
of the Banca Etruria.
These works of art, antiques objects, and the voices heard coming
from the monthly Antiques Fair from the surrounding streets, keep
the presence of Bruschi alive in the rooms he loved so much. |
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